By combining persuasive storytelling with rigorous segmentation, I helped drive increased engagement across alumni and parent cohorts. My work spanned the entire campaign lifecycle: from initial concept and theme development to real-time analytics and post-event stewardship.

To support the Lewis & Clark’s Major Gift Officers in their outreach to high-capacity families, I developed a direct mail piece for future and renewing Parents Fund Ambassadors.

On the eve of opening night for August Wilson’s Joe Turner’s Come and Gone, Portland Playhouse’s $25,000 NEA grant was unexpectedly withdrawn. I helped launch the 'Keep the Story Alive' campaign—a rapid-response initiative that provided our community with a constructive outlet for their collective frustration.

Season 15 marked a milestone decade-and-a-half for Portland Playhouse. This report reflects a year of grit, gratitude, and the enduring belief that theater can awaken a more just and empathetic world.

I led an effort to convert our most engaged patrons into monthly supporters of the Portland Playhouse.