Parents Fund Ambassadors Direct Mail
To support the Lewis & Clark’s Major Gift Officers in their outreach to high-capacity families, I developed a direct mail piece for future and renewing Parents Fund Ambassadors. This project was designed to leverage the power of peer-to-peer influence, inviting parents to join an exclusive giving circle of leadership donors contributing $5,000 or more annually. Created as a tool for front-line fundraisers, these pieces provided a professional leave-behind or introductory touch-point that facilitated deeper one-on-one cultivation conversations.
