L&C Days of Giving
In 2026, we re-imagined the traditional 24-hour 'Day of Giving' into a three-day celebration of our collective strength. This expansion was designed to break down institutional silos and unite the College of Arts & Sciences, the Graduate School, and the Law School under a single, cohesive giving brand for the first time.
By combining persuasive storytelling with rigorous segmentation, I helped drive increased engagement across alumni and parent cohorts. My work spanned the entire campaign lifecycle: from initial concept and theme development to real-time analytics and post-event stewardship.
Key Contributions:
Multichannel Messaging: Orchestrated a unified narrative across all platforms so that every touch-point—from a direct mail piece to a final-hour email—delivered a singular, persuasive story of institutional impact.
Visual Identity: Collaboratively developed a cohesive visual brand for the Day of Giving, ensuring a consistent "look and feel" across digital and print assets that balanced the College’s prestige with the high-energy urgency of a three-day challenge.
Advocate Toolkits: Designed comprehensive resource suites for alumni ambassadors, including text and email templates, branded graphics, and campaign checklists to encourage engagement and scale our reach.
